Key Christmas Market Analysis For Retailers

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Despite a volatile 2017 for retailers, consumers anticipated spending the same amount as 2016 on Christmas gifts. In 2017, more consumers took advantage of Black Friday discounts with an increase in the number purchasing gifts during the event. Conversely, half of consumers do not foresee spending in the post-Christmas sales, an increase of +7% compared to 2015, indicating a continued change in consumer attitudes towards traditional sale periods.

 

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